Danny ChangWe built Black River a proper data layer, warehouse, dashboards, the works. The piece that actually changed how they run the business was the ability to just ask it a question in plain English. Here is why that turns out to matter more than the dash.
Danny ChangMost home service jobs go to whoever responds first, and most contractors take 42 minutes. Here is why speed to lead is the cheapest competitive edge in the trades right now, and why almost nobody is using it.
Danny ChangA remodeler I know works almost entirely off referrals, and it makes him feel trapped by demanding customers. The problem looks like weak boundaries or soft pricing. It's actually something else, and the fix is not what you'd guess.
Danny ChangWhen I ask contractors which of their jobs are actually profitable, the honest answer is usually 'give me a few days.' Here is why that question is so hard to answer, and what it costs to leave it unanswered.